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Ruta Directa · Shipping SaaS for sellers

Ruta Directa: WhatsApp order shipping with real carrier branches

A platform for people who sell on WhatsApp and social media to organize their shipments: the customer schedules an order from a link branded with the seller’s name, and the seller dispatches it from an admin panel.

Status
In production
Type
Own product · SaaS
Platform
Web
Year
2026
Screenshot of Ruta Directa
Ruta Directa on a phone
The project in 30 seconds

What it solves and for whom

01

Problem

Every order was coordinated by hand over WhatsApp: asking for details, finding the right agency, noting the payment, and keeping track in notebooks. Orders and time were lost.

02

Solution

The seller shares a branded link; their customer picks a courier and a branch among more than a thousand locations and leaves their details. The seller sees everything in a panel, updates statuses in bulk, exports to Excel, and notifies customers on WhatsApp.

03

Who it's for

Peruvian entrepreneurs who sell through social media and ship with Shalom, Olva, or Marvisur.

What it does

From chat to dispatch

01

Your own link and a shipping panel

The customer completes their order in a few steps, without creating an account and with the cutoff time in view. The seller receives it in a panel organized by courier and status.

Your own link and a shipping panel
02

Plans that grow with the store

A 7-day free trial and plans of S/ 49 and S/ 99 per month depending on order volume. Today they are activated through Yape or Plin, by messaging on WhatsApp.

Plans that grow with the store
03

Directory of real branches

Instant search across the 1,063 Shalom, Olva, and Marvisur locations, so customers find their branch without address mistakes.

Directory of real branches
04

Bulk orders and Excel export

You set up couriers, dispatch days, and the cutoff time. You update statuses in bulk, export to Excel, and message the customer on WhatsApp from each order.

Bulk orders and Excel export
In numbers

What was built

Scope built
1,063 agencies

Active locations of Shalom, Olva, and Marvisur in the platform's own directory.

Measured in tests
100 orders in a single PDF

Labels and manifest for 100 orders generated at once (~103 pages), measured in testing.

How it's made

Technology behind it

Technology
Next.jsTypeScriptSupabaseTailwindRailway
Technical detail

A SaaS where each seller’s data is isolated in the database (row-level security). The customer’s ID document is stored encrypted. Deployed on Railway with Cloudflare.

Gallery

More screens of the product

Illustrative cases, not customers
Frequently asked questions
Home page on a phone
Your project

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